Social Media MARKETING
FOR ACCOUNTANTS AND TAX PROFESSIONALS
Juggling between paying bills, offering a service, hiring quality staff, and keeping up with updated tax laws? We get it – you have a lot on your plate. Creating and managing social media profiles is too time-consuming and perhaps not even an area you are experienced in. Our team takes charge of this aspect of your tax office marketing so you can stay productive while still getting the most out of the latest social media marketing techniques.
Join hundreds of tax preparers who trust 1040 Marketing to run their social media marketing
Our team is solely focused on tax preparer marketing and has unparalleled experience in this area. We already work with hundreds of small tax preparation businesses across the United States. Our results-based approach has helped create local authority, build trust in areas served, and attract thousands of tax clients.
→ Increase exposure and generate new business
Generating additional income is an important aspect of healthy tax office growth. New clients bring immediate revenue and lifetime value since they are likely to return each tax season and generate referrals. 1040 Marketing dedicated teams create targeted programs to cultivate authority and attract more and more leads to your tax or accounting business.
→ Compete with big brands and stand out of the competition
Seeking new clients is paramount especially if tax simplification and ‘do it yourselfers’ are eating away at your client numbers. Big box brands enjoy a solid reputation and expansive client base and only need a visible office to attract referrals. But small tax preparation businesses have to showcase their unique selling point to thrive in an increasingly competitive space. Our tax pro marketers have the expertise and technical skills to help your tax office stand out while also generating interest and fostering client loyalty.
→ Get the most bang out of each buck with targeted social media campaigns
Getting the right message to the right person is an important aspect of your tax preparation marketing. We’ll identify various client demographics based on what works for your business. We may focus on business or personal filers, or qualify targets based on their age, income bracket, where they live, marital status, type of property owned, and more criteria.
Our data shows that targeted tax preparation advertising is not only more effective but also tends to increase perceived trust in your business.
→ Focus on running your business, we’ll get you leads
Most of our clients lack time to keep up with social media marketing. Even if you have time, you may lack the expertise needed to create high-impact campaigns that translate to increased conversions. Our seasoned and energetic team takes care of the marketing so you and your employees can focus on core business activities.
Reach customers across channels
Connect with customers, increase brand awareness, and boost conversions across all major networks. We specialize in social media presence, strategy, and management for tax preparers on Facebook, Instagram, Twitter, and LinkedIn. Our tax preparation advertising experts will tell your brand story through custom imagery and focused content to create engagement and communicate authority.
More than 70 percent of American consumers are using Facebook to discover products and services (based on a 2018 survey by Kleiner Perkins). Create a powerful Facebook presence to stay on top of clients’ minds whenever they’re looking for a tax professional in their area.
Instagram boasts one of the youngest user demographics among social media networks. 50 percent of users have visited a website to purchase a product or service after seeing it on the network. Maintain a solid presence and attract tax clients on this photo-centered platform.
Leverage proven approaches for effective tax office social media marketing
Your tax office may lack the time or proficiency to gather content, create custom graphics, and upload or schedule posts. That’s where we come in. 1040 Marketing takes responsibility for the growth of your tax office across all digital channels. Here’s what we do for you on Facebook and Instagram.
Create a social-first tax preparation marketing strategy. Curate content (e.g., government deadlines and tax updates) that will generate interest from your audience. Create beautiful, attention-grabbing graphics using tools such as Adobe Spark, Canva, and Photoshop. Schedule content, we post twice a day and once on the weekends – including daily posts to Facebook stories, Instagram stories and Instagram reels. Optimize for relevant hashtags (examples include #tax, #taxrefund, #bigrefund, #taxprep, #taxtip, #taxsavings, and #maximumrefund. Leverage modern social media marketing software such as Hootsuite, Zoho, and Sprout Social to schedule pre-created posts. Reply to comments and questions, engage with groups, and keep your community growing.
Generate more inquiries and leads for your tax preparation business.
If you’re interested in learning about how to get more from your digital marketing efforts. Then we urge you to click below to get a FREE Tax Preparation Business SEO Report.