4 Reasons Why You Should Use Paid Ads
Internet users spend an average of 2 hours and 22 minutes per day on social networks, with a total of 4 billion people active across all networks. Paid ads are a great way to reach this market. If your company is not using paid ads, you risk falling behind your competitors.
Before we delve into our topic, let’s look at how paid advertising got started.
A Little History
Paid ads date back to 1994. HotWired used them first, they were a digital publication that needed a way to generate income to pay its writers.
They started by posting “banner ads” to charge advertisers in advance to be promoted. Internet users clicked on the banner and were taken to the advertiser’s landing page.
A year later, paid to advertise was combined with analytics so advertising companies could determine which sources were bringing in the most traffic. This information helped them improve their sales strategies.
Paid advertising remains an effective digital marketing strategy to this day. 1040 Marketing has many customers who have boosted their business through paid ads combined with the right SEO. Both elements go hand and hand in the creation of strong campaigns.
Here are some ways paid advertising may benefit you.
1.You Have Full Control Over Your Marketing Strategy
With paid advertising, you have control over how much you want to spend on a campaign, and you only pay for the result obtained.
Free content is a good way to draw customers in. But simply posting content and sharing it on your social media accounts isn’t enough. If you want to see a significant boost in traffic and conversions, you’ll need to be in the right place at the right time and that’s how paid ads can help.
The best thing about paid ads is you have control over where your traffic comes from. And if an ad doesn’t work, the analytics provide information that will help you improve your strategies to have a positive impact on sales. The overall result is increased traffic and conversions that will more than makeup for your investment.
2. You Get The Right Audience Faster
Paid ads will attract customers through the ad itself and it will also increase your organic traffic. Good advertising drives traffic, and pages that get a lot of traffic tend to have a higher ranking in search engines.
Your paid advertising analytics will help you determine which platform is right for you. You will find out where most of your traffic is coming from so you can advertise where your customers spend the most time interacting with your brand.
At 1040 Marketing we suggest that companies do some research before creating paid ads. Study the buyer persona, demographics, and interests of your target audience to make ads that will engage potential customers on the platforms they are likely to frequent.
3.Means of Payment Can Expand Your Business
Paid advertising increases your company’s potential for attracting qualified leads. Leads will come in through your ads so you can spend less time generating them on your own. More leads mean more conversions and increased revenue and growth.
Paid ads also help you get to know your potential audience so you can send them personalized content that is not likely to get flagged as spam.
They allow your company to use a variety of targeting methods to reach more potential customers when they are looking for the services your company offers.
4. It’s Part Of An Inbound Marketing Strategy
Inbound marketing not only represents the way consumers shop but also reflects the decision-making process. It marks the various funnels in the sales process from the identification of the need to the acquisition of a product/service.
Inbound marketing’s strategy is to attract, convert, educate customers and prospects and boost loyalty. While paid ads are an outbound strategy, they combine with inbound tools like SEO to get customers through the funnel faster.
At 1040 marketing, our job is to understand audiences and avoid the feeling that ads are intrusive. We do this by providing quality content that is educational or inspirational. In offering value, our tactics don’t come across as overly salesy.
Content creation is a critical element in understanding why people consume your ads. To create content that resonates with them, you need to go beyond demographics and observe their interests.
You will also have to take steps that make your brand stand apart. Ask yourself, ‘What makes my services/products unique?’ Then determine how to connect that sales proposition with the right buyer persona.
Consider Initiating Paid Ad Strategies
The internet is terrific in that it connects people from all over the world. but it is also a great space for boosting business.
With so much information on the web, you must generate valuable content that stands out and reaches your target audience at the right place at the right time. The best way to do this is through paid ads.
Paid ads typically result in high ROI, as long as you use effective strategies. At 1040 Marketing, we will help you create engaging ad content that attracts potential customers. Call us for a consultation to find out how we can take your business to the next level.
If you want more information, book your consultation today! At 1040 Marketing we speak English too, and we are a marketing firm that not only provides these services to its clients but we have demonstrated effective paid advertisements to maximize your resources so that ROI becomes a reality.